Measurement and Reporting
Data Warehousing
Business intelligence (BI) mainly refers techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes. BI requires centralized, organized enterprise data. Data warehousing focuses on data storage. The main source of the data is cleaned, transformed, catalogued and made available for use by managers and other business professionals for data mining, online anlytical processing, market research and decision support.
iPowerplex architects solutions for data warehousing and business intelligence.
Enterprise Resource Planning (ERP)
ERP systems integrate internal and external management information across an entire organization, embracing financie/accounting, manufacturing, sales and service, customer realtionship management, etc. ERP systems automate this activity with an integrated software application. Their purpose is to facilitate the flow of information
between all business functions inside the boundaries of the organization
and manage the connections to outside stakeholders. ERP systems can run on a variety of hardware and network configurations, typically employing a database as a repository for information.
iPowerplex studies enterprise resouces and plans centralize information solutions.
Track Customer Activity
Customer activity is not all about a Customer Relationship Management (CRM) system. CRM only track activities initiated by sales and marketing and the response of clients. Customers use and interaction with all of the company's products and services need to be tracked and feed to a central repository or interfaced with the CRM. There are many touchpoints with customers and all of these need to be recorded and reported for aggregate anlaysis or for profiling and individual client. Systems and processing can be put in place that track all customer communications and activity online including: document/file downloads surveys, support requests, registration and company event participation, Knowledge Base searches, tasks, email history, and much more
iPowerplex assesses and recommends how to capture customer activities from all touchpoints
Track Social Media Activity
Omniture and Google Analytics track the activity of users on company pages that are coded for special reporting purposes. What about the activity of customers and users on Facebook, LinkedIn, Twitter, and YouTube. Popular social media websites need to be tracked so that activity on these sites can be analyzed for a full picture of web actrivity. It is possible to create a picture or dashboards of all the important feeds to build comprehensive customer profiles and the effects of marketing campaigns can be dynamically measured.
iPowerplex understands how to pull and integrate data from Salesforce Radian 6.
Digital Profiling
A digital profile or footprint is a trail left by an entity's interactions in a digital environment; including their usage of TV, mobile phones, internet, and world wide web and other devices and sensors. Digital footprints provide data on what an entity has performed in the digital environment; and are valuable in assisting behavioral targeting, personalisation, targeting marketing, digitial reputation, and other social media or social graphing services. In social media, a digital footprint is the size of an individual's online presence; as it relates to the number of individuals they interact with.
iPowerplex creates ways to track the digital activity of customers and prospects to form individual profiles and aggregate personas.
