Customer Conversion Methods
Community Involvement
Online communities are where individual socialize, exchange ideas, and sometimes work on important causes together. Discovering and influencing the conversations that may related to a company's product or service may take a little digging. Influencing the the people that have some popularity and respect in these communities is called "Influencer Marketing". Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).
Cross-Channel Marketing
Marketing experience has show that if a buyer hears about the company, the brand, and the product multiple times through multiple channels, the likelyhood to buy goes up. Using TV, radio, magazines, phone, and internet to communicate a similar message is called multi-channel marketing. If you communicate from one channel to drive purchasing through another channel, this is called Cross-Channel marketing. Sometime Cross-Channel is understood to mean the same as multi-channelFoviance & Econsultancy, “Multi-channel Customer Experience Report”, Nov 2010 found that "90% of businesses say the cross-channel experience is critical to their business’s
success."
E-Commerce
The design of the look and functionality of product displays, shopping carts, and promotional bundles and discount can greatly affect the conversion of new customers and the avergae purchase per customer.
Event Management
Effective marketing of events and the registration process will generate leads for future events and conversion for auxiliary product sales. Events are primary channels for building and re-enforcing community appreciation and networking with and between prospects and customers. Event management should be tightly integrated with marketing strategies and campaigns.
Pay-Per-Click (PPC)
Pay per click companies only count the times when a user clicks on your ad and visits your website. This is very different than other advertising schemes where they charge you every time your ad is displayed. This cost-effective way is a great method from start start-ups to multinational companies. PPC is a vital part of any Internet promotion campaign and many marketing experts consider it as the most effective form of online advertisement today. PPC tracking should make it possible to calculate the rate of conversion and the revenue from a PPC campaign.
Simple Message Services (SMS)
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Search Engine Marketing (SEM)
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Simple Message Services (SMS)
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