Integrate with Social Media
Designing for Mobile
Smart phones and tablets most frequently travel with the owner, making social communications conveniently mobile. Social media and mobile applications go hand-in-hand. Mobile application design enhances social interactivity through the use of touch and simplicity, voice and natural language recognition, accelerometer and location identification, notification,facial/image/biometric recognition, E-commerce (instant digital delivery, coupons), and Multimedia (Photos, Slideshows, Effects, Audio, Video ). Are these mobile users best reached with native apps using Android and IOS software development kits or HTML5 with media queries? Do you adapt desktop content for mobile or vice-a-versa? How effective are native application generators such as Titanium, PhoneGap, Flash, Rhomobile or Worklight?
iPowerplex proposes and implements mobile strategies that fit development budget and target audiences.
Maximizing Streaming Media
It is undisputed that television and radio commercials are still the best way to attract attention. The advertiser needs to make the product look good and sound, but their primary objective is to attract the consumer'ss attention. Their second goal is to make the media memorable enough so that the customer remembers the brand name when they have need of the product. One of the biggest changes in the online space is the prevalence of online audio and video. Branding, product and services can be promoted in conjunctions with the navigation of the website. YouTube channels are as important now as Facebook pages. Audio logos are as important as printed logos.
iPowerplex optimizes the creation and placement of instructional or promotional audio, slideshows, and video.
Influencing Social Media
Social-media services, such as Facebook, Twitter, LinkedIn and countless other websites, have had a profound effect on how millions of Americans — especially those under 35 — interact with others (or don't), shop and view brands. It's a real-time digital lifestyle, powered by smartphones and tablets, that often colors what products they purchase, how they view brands and where they spend most of their waking hours. Influencers in social media are followed and opinions valued as much or more than TV, radio, or print campaigns. Facebook Likes and Google Plus's are creating the voices of the consumers. Consumer's are listening to each other more than the broadcast media. How does a company influence the social conversations about needs and wants releated to their products or services? Social media marketing requires companies having basic assets, influence with bloggers and recognized independent advocates. Entertainment, controversy, contest, and coupons can also get the social "buzz" going.
iPowerplex directly and indirectly influences social conversations.
